This morning, I attended a 'Bizmums' meeting in Nantwich. It was my second meeting and once again, it was very busy with mums networking and promoting their wares. Despite it being a really friendly environment, I was feeling very nervous when it came to my turn to 'sell' myself. Why is it, that we are so bad at blowing our own trumpets? Is it just a British thing or is everyone like that? To be fair I can think of a few people who sell themselves at every opportunity, but I'm just not like that.
Before I went into high schools and worked with teenagers, I ran a successful, interior design business. I would go into people's houses, discuss their needs and sell them curtains and blinds, but I wouldn't call myself a sales person. Even then, I never pushed a sale, I just tried to sell people what I thought that they needed and I was good at it, my conversion rate was about 90%. I have always thought that it was because people trusted me, not because I was a particularly good sales person. On occasions, when I had already done work for a person and I returned say for the third time, they would place an order without me even giving them a price, they trusted me.
Now that I am at a different place in my life, I am having to sell again. It is easier, in many ways, to sell my group work programmes, which are available on the link below. Today we were treated to a talk by Bizmums member Sarah Short, and she spoke about having a 'golden sentence' to introduce what we did. For my sunshine groups that was straight forward enough, 'I work with teachers, to help them to use better resources so that they can deliver targeted programmes to disaffected and vulnerable students.' So it explains quite succinctly, what I do, but thinking of one for my books proved so much harder.
Firstly who am I aiming my books at? I think people who have had similar experiences to me. What am I helping them to do though? See things through my eyes? Or to get some solace from the experience? What would this ultimately help them to achieve? I don't really know. What I hope is that anyone who reads my books; gets something positive from them, that they enjoy them and that it helps them cope better, when life throws them a curve-ball. I suppose that my books 'sell' me but I think that personally, I will always struggle to 'sell' myself.